The sultanate’s largest fully integrated poultry, snacks and allied food producer A’Saffa Foods’ campaign – ‘Sufrat A’Saffa’ that was live on media platforms has received an overwhelming response. Under the campaign Oman’s top restaurant’s Executive Chefs explained the reasons that they prefer cooking using A’Saffa Chicken; as well as demonstrated the making of their restaurant’s signature recipe using A’Saffa chicken, in videos that were shot by the restaurants themselves.

“We are delighted that the Sultanate’s top chefs have paid testimony to our brand by being a part of the campaign. The ‘Sufrat A’Saffa’ campaign has witnessed great target audience interaction across media platforms and we are overwhelmed by its success”, averred Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods.

Renowned restaurant industry names such as – Al Maida restaurant’s Chef Mohamed Al Sharabi; Al Mukthar restaurant’s Chef Marwan Chames, Zaher Elymoun restaurant Chef Nasri Ali Noon; Razmazan restaurant’s Chef Mustafa; Afnan restaurant’s Chef Reza Mohamed Faraj; Kargeen restaurant & café’s Chef Mohamed Al Yousef; Love at First Bite restaurant’s Chef Quintus; and Darcy’s Kitchen’s Chef Paul were part of the ‘Sufrat A’Saffa’ campaign.

Mr. Lenka added, “It is important to keep in mind that each and every A’Saffa product is produced, packaged and transported to a wholesaler or retailer keeping health, freshness and safety in mind. That’s not all – our corporate philosophy - “Core values of Healthy Food, Health and Happiness”, that is based on its “100% promise”, and its three pillars – “100% halal, 100% natural and 100% tasty”, as well as “100% No Promise” – “No Hormones, No preservatives or colors or additives, and No water injections to increase bird weight” are the prime reasons for A’Saffa’s success in the GCC and beyond.”