Chicken has lots of vitamins and minerals.

Introducing the all-new low fat, low calorie Ekhtiari Chicken Burgers, Franks and Nuggets byA'Saffa Foods

Posted on Oct 30, 2016

It is no secret that products from the A’Saffa Foods umbrella provide pure, tasty, high-quality and quick-preparation meal and snack options to ingredient-focused families in the Sultanate and beyond. In continuing in this stride, the popular Omani producer of family-favorite chicken and allied products – A’Saffa Foods, is all set to make meal times even more wholesome, tasty and easy. The company will soon be launching their low–fat, low-calorie frozen product selections under the brand name – ‘Ekhtiari’ that means ‘my choice’, which will be available at leading hypermarkets, supermarkets and stores across Oman.

Being launched with the tagline ‘wholesome taste and happiness – Mia bil Mia ’; with the all-new ‘Ekhtiari’ range, shoppers who would like to indulge in care-free eating and fun with the unlimited happiness of their families, will soon be able to enjoy the quality of A’Saffa Foods conveniently at their local grocery store.    “Like our already existing range of quality frozen products, ‘Ekhtiari’ will allow us to offer more accessibility to parents and families in Oman as well as the GCC who are looking for even more lean and convenient meal-time solutions, without compromising on taste”, said Sidhartha Lenka, Head of Marketing and Sales at A’Saffa Foods. “At A’Saffa Foods, our goal is to continue to broaden access, expand our product line and create options for lean snack food options. The launch of the ‘Ekhtiari’ range is a step in the same direction and will provide individuals and families the choice of low-fat, low-calorie, protein-rich, nutritious and tasty snacks and meals; that keep them carefree, energetic and mostly importantly happy.”    Consumers now have the option to choose low-fat, low-calorie, easy-to-prepare, wholesome tasty meals for carefree consumption, courtesy A’Saffa Foods’ ‘Ekhtiari’ range of Chicken Burger, Breaded Chicken Burger, Chicken Franks, Chicken Nuggets, Chicken Fillet, Chicken Finger, allowing A’Saffa foods to reach a broader demographic of consumers.    Through the launch of the ‘Ekhtiari’ range, A’Saffa Foods aims to give families more choices when it comes to indulging in their favorite foods such as of Chicken Burgers, Chicken Franks, Chicken Nuggets and other kid-friendly favorites, while ensuring that the taste is always the best.  Made using nutritious and vitamin-rich ingredients, each product in the ‘Ekhtiari’ range is individually quick frozen (IQF) to naturally preserve flavor and nutrients. 

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A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman

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