A’Saffa Foods has been dedicated to helping children within the Sultanate with hope and opportunity right from the time of inception, as the company believes that children are an integral part of society and the future of tomorrow. The organization’s social outreach program – ‘Let Us Achieve Their Dreams’ thus focuses its efforts on helping children live better lives by making their dreams come true.

A unique initiative launched by A’Saffa Foods - ‘Let Us Achieve Their Dreams’ is in its fourth year, and aims to help realize the dreams of 22 children between age group of 5 to 7 years, living in special care homes in the Sultanate this year. To participate and do your bit towards fulfilling the dreams of these children, A’Saffa Foods urges one and all to visit their Facebook page and ‘Like’ the post with the theme – ‘Let Us Achieve their Dreams - 4’ between 23rd April and 22nd June. Every ‘Like’ will generate 100 Baiza that will be donated by A’Saffa Foods towards presents (iPads and Play Stations) for the selected children: Ali, Bader, Hamza, Issa, Jasim, Yasir, Younis, Sami, Suliman, Sultan, and Asma.

Sidhartha Lenka, Head of Sales and Marketing, A’Saffa Foods said, “We are inspired by children as they continue to make a difference around the world, and we hope we are able to positively impact the lives of at least the 22 children that have been chosen this year. Each child helped and each life impacted is a testament to the giving spirit of A’Saffa.”

He added, “Our social media initiatives are a step towards engaging and interacting with the brand’s consumers, and informing them about the goodness, purity, freshness, halal, taste and 100 percent natural attributes of the brand. That’s not all - through the A’Saffa Facebook page, social media users have convenient and easy access to all information related to the brands under the A’Saffa umbrella.”

As Oman’s largest full integrated poultry and snacks food producer and one of the biggest food companies, A’Saffa Foods is fully committed to supporting community initiatives. Right from its inception in 2001, the company has continued its support, and in many cases, worked together with support organizations that promote economic opportunity and growth for individuals, families and communities throughout Oman.