The ‘Ekhtiari’ range of low-fat, low-calorie frozen snack delights, from the house of A’Saffa Foods have been launched, and are now available at freezer aisles in hypermarkets, supermarkets and grocery stores throughout the Sultanate. ‘Ekhtiari’s nutritious frozen meals and snacks give parents a guilt-free, carefree, convenient way to feed kids foods that they love and are good for them. 

Using pure and natural ingredients just like all of A’Saffa Foods’s other products; the Ekhtiari range provides families with lean versions of kid-friendly favorites such as Chicken Burger, Breaded Chicken Burger, Chicken Franks, Chicken Nuggets, Chicken Fillet, and Chicken Finger.  A nearly organic and low-calorie frozen product selection– ‘Ekhtiari’ means ‘my choice’, and provides consumers ‘wholesome taste and happiness – Mia Bil Mia’.    With the all-new ‘Ekhtiari’ range, shoppers who put an increased focus on the health and happiness of their families will be able to enjoy the quality of A’Saffa Foods conveniently at their local grocery store.    “Consumers should have the choice to indulge and eat without guilt, and be carefree; and that’s why we’ve created the ‘Ekhtiari’ range of products”, Sidhartha Lenka, Head of Marketing and Sales at A’Saffa Foods mentioned.  “Our point of difference is that meals created using ‘Ekhtiari’ will be both delicious and good for one’s body. Consumers who chose to have a lean product and are looking for convenient ways to eat better will love every bite!”   He elaborated, “Through the ‘Ekhtiari’ range we want parents all over the country to be able make the simple choice of feeding their kids with a lean product. Like our usual product lines in the A’Saffa Foods frozen category, the ‘Ekhtiari’ range too is Individually Quick frozen (IQF) to preserve flavour, nutrients, and natural texture.    Like A’Saffa Foods already existing range of quality frozen products, ‘Ekhtiari’ enables  A’Saffa Foods to offer more accessibility to parents and families in Oman as well as the GCC who are looking for even more leaner and convenient meal-time solutions, without compromising on taste. The launch of the ‘Ekhtiari’ range is a step towards providing individuals and families the choice of low-fat, low-calorie, protein-rich, wholesome, Care free and tasty snacks and meals; that keep them carefree, healthy, energetic and most importantly happy.