Chicken is a rich source of niacin, a B-vitamin that protects the body against cancer.

A'Saffa Chicken Healthy Eating and Healthy living, is one of the ways to show love and care

Posted on Jan 26, 2022

A’Saffa Foods the Sultanate’s largest fully integrated poultry producer and the biggest snack food manufacturing unit, brand campaign focuses on ‘A’Saffa Chicken’ being one of the ways to show your love and care for your children, family and friends. The campaign is grounded in children, families, friends and making everyday moments into tasty celebrations; and A’Saffa Foods’ commitment to delivering the best possible poultry product for them. The campaign is spearheaded by the headline – “There are many ways to show love and care for your children and A’Saffa Chicken is one of them”.

Emphasizing the commitment of “A’Saffa Foods towards the brands ideology of “Healthy eating, Healthy living”, the campaign highlights the values of family and celebratory togetherness in all of its communications; as like A’Saffa Foods only a family member can go the extra mile to ensure that one’s every achievement is celebrated, whilst ensuring that all parameters that ensure a healthy and tasty chicken are met. Parameters such as ensuring that the chicken one is consuming has been raised without cages in a bio-secure environment, natural fed (yellow corn and soya), with no animal waste recycled by-products feed or any feed substitute, no hormones, and is fresh, real halal, healthy with signature tenderness and taste as guarantee.   “As the acknowledged market leader in Oman in the poultry sector, A’Saffa is a clear provider of valuable protein to an ever-increasing number of families and individuals across Oman”, said Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods. “And we take our position as the Sultanate’s largest fully integrated poultry producer of chilled and frozen chicken, snack food, and allied products adhering to stringent quality standards, religious values, business ethics and principles, rich Omani culture which are the core foundation and the pillars on which A’Saffa Foods business is built on.”   A key factor that a consumer must take into consideration while buying chicken - is that imported chicken takes more than a month to reach the GCC, and cannot be considered fresh. A completely home-grown Omani brand on the other hand - A’Saffa chicken comes fresh from the farms to reach your nearest shopping outlet daily, hence ensuring that the end-consumers obtain the freshest and tastiest product possible.   He continued: “Customers enjoy a healthy and pure meal with A’Saffa, as our chickens are fed with natural yellow corn and soya. A’Saffa Chicken have no steroids, no hormones, no artificial flavor, no preservatives, no artificial colour; and no injection of water to increase bird weight. They are prepared for consumption using true halal techniques as per “Shariaa principles” (slaughtered by hand without using electric current), in a bio-secured environment that add to the health quotient of the chicken. Thus also making them as close to organic as possible.”

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A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman

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