A’Saffa Foods, Oman’s largest fully integrated poultry, snacks and allied foods producer has always placed children within the Sultanate and beyond at the center of the brand; and ensure they make everyday moments exciting for them. In taking this philosophy forward, the company recently organized colouring competitions for children at Lulu in Ibra.

The participating children had to color a drawing of their choice in A’Saffa’s Coloring Book, as part of the competitions. A’Saffa Foods Coloring Book for kids contains drawings of kid-favorite products from the A’Saffa range such as – nuggets, sausages, popcorn, strips, to name a few. Each participant was awarded an A’Saffa goodie bag containing kid favorites from A’Saffa Foods - such as chicken nuggets, franks, burgers and several other popular products at the end of the competition.

“A’Saffa Foods has always been committed to putting a smile on the faces of children,” said Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods. “Encouraging children to draw and colour, while nurturing their natural love of art, helps instill kids with a sense of pride, self-confidence and accomplishment. We are humbled to continue working towards making the lives of little children and their families happier and healthier, through our children-centric initiatives in Oman, as well as across the GCC.”

A’Saffa Foods has always puts children first, and the brand firmly believes that kids are a powerful force for change and can help create healthier environments for their parents, as well as the society at large. In line with this – the company has also launched an Atfal Club Book - ‘10 healthy habits of happy children’. The A’Saffa ‘Atfal Club’ book has been conceptualized with the aim to teach young children the ‘10 healthy habits of happy children’. Having fun illustrations, the book’s age-appropriate, expressive activities can help kids work through and learn ‘10 healthy habits of happy children’ with ease; while providing them with a positive and engaging outlet to express their feelings.

As the acknowledged market leader and a trend-setter in Oman and beyond, in the poultry sector, A’Saffa is a clear provider of valuable protein to an ever-increasing number of families and individuals across Oman. Not just this, customers enjoy a healthy and pure meal with A’Saffa as the chickens are fed with natural yellow corn and soya. A’Saffa Chicken have no steroids, no growth hormones, no artificial flavor, no preservatives or colour and no injection of water to increase birds weight, and prepared for consumption using true halal techniques that adds to the health quotient of the chicken. Thus also making it as close to organic as possible.

It is worth mentioning that A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 percent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure outlay of the expansion is RO 45 million.