Vision

• To become the No. 1. and most successful diversified food company in the Middle East.

Mission

• To earn our customers loyalty by providing them with high quality, healthy, hygienic, halal, safe, pure and delicious food.
• To ensure that A’Saffa products reach all over Oman, the Middle East and Arabic Nations.
• To build a satisfied and loyal customer-base by consistently exceeding their expectations.
• To be proactive in increasing the value of our shareholder's investment by growing sales, cost control and wise investment in resources.
• To participate and provide solutions in achieving food security and sufficiency in the region.