- To become the No. 1. and most successful diversified food company in the Middle East.
- To earn our customers loyalty by providing them with high quality, healthy, hygienic, halal, safe, pure and delicious food.
- To ensure that A’Saffa products reach all over Oman, the Middle East and Arabic Nations.
- To build a satisfied and loyal customer-base by consistently exceeding their expectations.
- To be proactive in increasing the value of our shareholder's investment by growing sales, cost control and wise investment in resources.
- To participate and provide solutions in achieving food security and sufficiency in the region.