A’Saffa Foods, the Sultanates largest fully integrated poultry, snacks food and value-added products producer digital media campaign – ‘Meals and Memories’ that comprises of a series of brand videos. Through ‘A’Saffa Meals and Memories’ videos, the brand brings its patrons delicious innovative fusion food recipes, fun tips, easy cooking hacks and much more, using the brand’s A’Saffa and Khayrat products that are filled with natural wholesomeness.

The ‘Meals and Memories’ videos were conceptualized keeping in mind A’Saffa Foods corporate philosophy - ‘core values of healthy food, health and happiness’; and aim to extend the thought and successfully leverage it on digital media by intertwining it within popular culture, and hence the creation of the ‘Meals and Memories’ series. The videos are grounded in real people, and A’Saffa’s commitment to delivering the best possible poultry product to them. A’Saffa’s brand ideology of “Healthy Heating and Healthy Living” emphasizes this commitment, and the campaign videos also highlight A’Saffa’s brand values.

“We are humbled as well as overwhelmed by the success of the Meals and Memories videos. The A’Saffa brand is synonymous with health, nutrition and convenience; and the videos allow us to share a little more of ourselves with our consumers – helping them create Meals as well as Memories”, said Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods.

A’Saffa chicken are 100% fresh, all natural chicken products that have been raised ethically, fed on natural feed and have their signature tenderness and taste guaranteed. A’Saffa Foods does not use any kind of recycled animal waste by-products feed and no other feed substitute to feed the birds in the farm. Through ‘A’Saffa Meals and Memories’, A’Saffa aims to inspire families to cook and eat fresh and healthy food. It is the brand’s promise to deliver high quality products and in return hopes that its patrons continue to build fond food memories with their families and friends.