A’Saffa Foods, the Sultanate largest fully integrated poultry project, snacks and allied food producer’s, Salalah Festival theme restaurant, that serves signature value-added snacks to customers and visitors at the Salalah Tourism’s Khareef festival, is being thronged by customers and visitors to savor the brand’s various delicacies. A’Saffa Food’ delicious and appetizing menu options at the festival comprise sumptuous sandwiches such as the A’Saffa zingle fillet, Khayrat beef seekh kebab and Khayrat chapli beef kebab, to name a few.

A’Saffa Foods’ presence at one of the most outstanding tourism, social and cultural events held in the sultanate, that annually attracts hundreds of thousands visitors from inside and outside Oman - is in line with its plans to support different activities in the sultanate, as well connect with its customers wherever they are.

Over the years, the brand has played a key role by participating, sponsoring and supporting various events across the Sultanate, boosting its presence as an integral part of the community and a major contributor to social development, as well as supporting initiatives that back the country’s efforts towards a self-sufficient, sustainable and diverse economy.

Sidhartha Lenka, Head of Sales and Marketing, A’Saffa Foods said: “A highly sought-after eating option at the festival, our theme restaurant at Salalah Festival Ground, offers customers tasty, healthy and 100% pure and halal A’Saffa snacks at great prices. Moreover, our customers as well as visitors can buy and eat with confidence at the festival, knowing that our chicken and beef products are real halal and offer a great tasting meal for them and their families. As an Omani company with its fully integrated farms in the Dhofar Governorate, we are always keen to support as well as participate in the Khareef festival, which is the region’s most important and highly-anticipated event each year.”

It is noteworthy that A’Saffa Foods is also leveraging their presence at the festival to promote their other products under the ‘Khayrat’, ‘Taybat’ and ‘Ekhtiari’ brands. ‘Khayrat’ was established by the company to produce both beef and frozen vegetable products. ‘Taybat’ is known for their tasty chicken and beef products like breaded chicken burgers, chicken burgers, chicken fillet, chicken fingers, chicken nuggets, chicken popcorn, chicken franks, chicken mince, beef burgers and beef mince, all made using only the best quality ingredients. ‘Ekhtiari’ on the other hand, is known for providing families with lean versions of kid-friendly favorites such as Chicken Burger, Breaded Chicken Burger, Chicken Franks, Chicken Nuggets, Chicken Fillet, and Chicken Finger. A natural and low-calorie frozen product selection – ‘Ekhtiari’ means ‘my choice’, and provides consumers ‘wholesome taste and happiness – Mia Bil Mia’.

In addition to the restaurant, A’Saffa chicken is also always favored during the Salalah Khareef Festival at its traditional chicken barbeque stand in Iteen, Salalah that cooks chicken on hot stones known as ‘Madbi’.