22 May 2016 - Muscat: The concept of social responsibility is embedded deep into the A’Saffa brand. The high standards of hygiene at the poultry farms ensure a healthy food component for consumers. For the birds, the company takes into consideration the ethical concerns of their welfare. The birds are provided all food and water they need to keep them healthy and satisfied. They are kept at the farms such that they face no discomfort, pain, injury or disease.

Setting new and improved standards every day, A’Saffa Foods confirms compliance to specified statutory requirements on Quality management, Bio Security and Food safety systems and hence enjoys successes at all levels of production of its products.

Accreditation and certification by the leading TUV Nord for quality is a testimony to the quality management systems at A’Saffa Foods. It has also been awarded quality certifications such as HACCP certification for food quality and hygiene systems, ISO 9001:2000 for total quality management systems and ISO 14001:2004 for environmental management systems.

The HACCP is a management system in which food safety is addressed through the analysis and control of biological, chemical, and physical hazards from raw material production, procurement and handling, to manufacturing, distribution and consumption of the finished product.

ISO 9001:2000 for total quality management systems specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product that meets customer and applicable regulatory requirements, and aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirements.

Lastly, ISO 14001:2004 for environmental management systems, it specifies requirements for an environmental management system to enable an organization to develop and implement a policy and objectives which take into account legal requirements and other requirements to which the organization subscribes, and information about significant environmental aspects. It applies to those environmental aspects that the organization identifies as those which it can control and those which it can influence.

Having best-in-class technology and equipment at A’ Saffa’s plant, the company and has implemented the same in all sections of their farm management procedures, whilst strictly adhering to the highest biosecurity and hygiene standards, thereby ensuring that their chicken are free from any disease.

These standards cover a wide range of concerns, from feeding requirements to the amount of space each bird must be given, and are designed to improve the health and wellbeing of birds throughout their lives.

A’Saffa chickens are processed at the company’s state-of-the-art plant. The brand follows strict Islamic Sharia (Halal) procedures. Chilled chicken products are made available to the consumers within the shortest period of time. The frozen products also reach the outlets within a week of production thereby retaining their freshness, taste and flavour.

“As with our core principles of following religious, healthy and ethical practices, the company prohibits use of chicken and animal byproducts and substitutes for feeding the birds as happen in some other poultry companies,” said Head of Sales and Marketing, Sidhartha Lenka.

He explained that A’Saffa also has a highly trained on site medical team at the Thumrait farms complex who monitor the health of the chickens daily to ensure they are kept free from disease, have the right balance of feed and water and ensuring the final product to the consumer is always safe and pure chicken meat.

“Just like the DNA in the human body that distinguishes each of our personalities so is the DNA in A’Saffa Foods that dictates the A’Saffa Foods corporate philosophy - “Core values of Healthy Food, Health and Happiness”. A’Saffa brand personality is a manifestation of the corporate DNA and is complemented by key back end process chains that include controlled and hygienic environment where A’Saffa chickens grow,” says Lenka.

Being pioneers in fully integrated poultry production and farm management systems, A’Saffa Foods has built its competence and expertise in food production, processed food technology and innovative food recipes helping us to deliver new, flavorful choices that consumers can enjoy at all times. As a market leader, it is A’Saffa foods constant endeavor to provide consumers with food products that are wholesome and processed hygienically from natural, pure, halal, healthy and premium ingredients.