The concept of social responsibility is embedded deep into the Arsquo;Saffa brand. The high standards of hygiene at the poultry farms ensure a healthy food component for consumers. For the birds, the company takes into consideration the ethical concerns of their welfare. The birds are provided all food and water they need to keep them healthy and satisfied. They are kept at the farms such that they face no discomfort, pain, injury or disease.

Setting new and improved standards every day,ASaffa Foods confirms compliance to specified statutory requirements on Quality management, Bio Security and Food safety systems and hence enjoys successes at all levels of production of its products.