Oman, Muscat: A’Saffa Foods, Oman’s largest fully integrated poultry and processed food producer, assures its customers that they can buy with confidence when they purchase one of A’Saffa Foods,increasingly diverse ranges of food products here in the Sultanate and beyond, at par with the global standards in farm management and food processing technology and systems.A’Saffa Foods from the very outset, having set up its operations at Thumrait, Southern Oman, has committed itself to implementing the most modern and sophisticated fully integrated poultry farming technology, management systems and processes.

As a result, the plant, that is HACCP certified to the highest international standards for its food quality and hygiene, uses the very best-in-class technology and equipment, and it today recognised as among the most advanced units of its kind in the GCC and in the region.    In addition, the company has also secured the prestigious ISO 9001 Total Quality Management System and ISO 14001 Environmental Management System for its operations that are consistently identified as some of the best in the region. A’Saffa Foods, Head Sales and Marketing, Sidhartha Lenka says: “We are immensely proud of the world class quality and systems that we have in place to ensure that our food processing is of the highest quality and can ensure that consumers across Oman can buy our chicken and other products with full confidence.   Lenka added, that the company is delighted to be able to play such an important role in helping thousands of people all over Oman, and increasingly across the region, to enjoy a healthy balanced diet and lifestyle for both individuals and their families.    “The health benefits of eating A’Saffa chicken are enormous and for example every 100g of chicken breast can account for more than half of the recommended daily intake of protein.  Our chicken is a superb source of lean, high quality protein which is an essential nutrient for growth and development and can also assist overweight people in losing weight fast,” Lenka reiterated.    One of the reasons for the remote desert location near Thumrait is to ensure the most stringent “bio-security” measures are in place at the A’Saffa farms and processing facilities.    Placing the farms far away from human habitation, migratory bird routes and from other developments enables the company to minimise any potential risk of contamination or disease impacting on the farms that are located in the mid of Nerdj desert in southern Oman.    Each of the farms on the site are also separated and have strict access regulations for both vehicles and individuals – who need to go through disinfected small baths before entering any facility. The farms house environmentally controlled shed that have been developed as per stringent European standards.     These are the first technologically advanced sheds of their kind in Oman, and have a capacity to house 32,500 chickens and each farm is automatically controlled through advanced climate control systems. Optimal temperatures and humidity levels are programmed into the system and it maintains the conditions round the clock. In addition, the entire feeding and watering systems are fully automated. The entire farm is operated and controlled from a single computer-based system.    To ensure the well being of the chickens and to check on their condition and any potential hazards, A’Saffa also employs a full team of medical specialists on the site who have extensive international experience of working with farm animals.    Lenka concluded saying: “We have made sure that, we have made the largest investment of its kind in to the provision of world class poultry manufacturing facilities here in Oman.  A’Saffa was determined to make sure we made the right level of investment to deliver the highest standards of quality – not only at Oman and regional level but internationally.”