A’Saffa Foods, S.A.O.G., held their annual general meeting (AGM) on March 29, 2017 for the year 2016, the results showcased the company’s ability to maintain an impressive performance.

A’Saffa Foods, S.A.O.G., one of the nation’s fastest growing and most successful Omani food producers, has acknowledged the contribution of the company’s staff who worked hard to achieve goals that were set to maximise shareholder returns in 2016. The company’s financial results were announced by the company’s Chairman, Mr. Rashid Saif Mohammed Al Saadi.

The chairman dedicated the financial results towards the hardwork and dedication of the organisation’s employees across the company’s ever-expanding business units. The total net sales for 2016 reached over RO 30 million.

Speaking at the company’s annual general meeting (AGM), CEO, Dr. Nasser Zahir Nasser Al Maawali said, “The management continues to focus on dynamic markets and is committed to improve previous performance records. The focus on operational excellence is the key factor to future success of the company, creation of long term value to all the stakeholders while ensuring sustainability in its operations.”

The Chairman emphasised that in the year 2016 the company was able to achieve strong financial results. He elaborated, “With the company’s range of processed food products that include poultry, red meat, fish products, frozen vegetables, fruits pulp under the A’Saffa, Khayrat, Taybat and Ekhtiari brands - the sustainable growth and brand variation in our products has helped us achieve great net sales. We look forward to spearheading our operation in the same manner for the coming year too. With our state-of-the-art highly automated plant at A’Saffa Food Processing LLC, located in Rusayl in Muscat, we ensure all value-added processed value products are delivered to our consumers fresh, pure, healthy and tasty.” “The year 2016 has been a good year for our Company with strong performance across all dimensions. It has been made all the more memorable with the organisation achieving the RO 30 million mark in revenue at the end of the financial year. This has been made possible by the sustained performance of our employees, the executive management and the higher management”, the Chairman concluded.

A sustainable marketing strategy

A’Saffa Foods is proud to be by far the leading domestic poultry producer in Oman with a leading market share that is steadily growing and introducing poultry and allied products in addition to being the producers of the Khayrat, Taybat and Ekhtiari range.

The key factors in securing such brand prominence in Oman has been the very aggressive and innovative work undertaken by the marketing and sales department that promotes the company’s varied and diverse range of products to publics across the whole of Oman. The meticulous scientific management undertaken at A’Saffa’s farms is also worth mentioning.

The Chairman said, “We have consistently found ways to delight our loyal customers and ensure that we deliver on our promise to provide “100% Real Halal, Natural and Tasty, Healthy and Safe” products which consistently deliver the highest quality standards. Our products are packed full of taste, protein and are part of a healthy balanced diet for families across the Sultanate of Oman. A’Saffa is also making a major impact in helping to enhance food security as its manufacturing base grows and develops.”

Omanisation drive

Shedding light on its human resource policies and Omanisation drive, the CEO said, “At A’Saffa Foods, we believe that while bricks and mortar can be bought, human capital needs to be nurtured and fostered. We develop the talent we have at A’Saffa through periodically planned training and career development programs, incentives and rewards.”

A friend towards the society

A’Saffa Foods is the perfect example of a company that is friendly and loyal to the society in which it operates. In coordination with concerned authorities the company contributes actively in serving society surrounding its production centre, by supporting various activities and programs, and contributing in collaboration with several society establishments to promote social activity and responsibility by lending a helping hand in the Sultanate.

Expansion and Growth

The Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 per cent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure of the expansion will be RO 45 million. The expansion project will be implemented in two phases, each phase will be 50 per cent.