Independent nutritionists and scientists have long established that fresh chicken is a rich source of nutrients and vitamins which are vital not only to a healthy balanced diet but for helping to strengthen the immune system of the body. As the acknowledged market leader in Oman and beyond in the poultry sector, A’Saffa Foods the sultanate’s largest fully integrated poultry and allied food products brand is a clear provider of valuable protein to an ever increasing number of families and individuals across Oman. That’s not all, customers enjoy a healthy meal with A’Saffa chicken as they are fresh and naturally fed, and are 100% “real halal”, strictly adhering to “sharia” principles, adding to the health quotient of the chicken.

Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods stated, “Chicken contains essential amino acids in good proportion, thus making it a rich, complete and wholesome source of protein. Since chicken is a white meat, it is also easy to digest and safe for everyday consumption in moderate amounts.”

He further stated, “A key factor that a consumer must take into consideration while buying chicken, is that the chicken that is being imported into GCC countries takes more than a few weeks to reach them, and hence cannot be considered fresh. A completely home-grown Omani brand on the other hand - A’Saffa chicken comes fresh from the farms to reach one’s nearest shopping outlet daily.”

The health benefits of eating fresh chicken are enormous and every 100g of A’Saffa chicken breast can account for more than half of the recommended daily intake of protein. Chicken is a superb source of lean, high quality protein which is an essential nutrient for growth and development and can also assist overweight people in losing weight fast.

For older people the proteins in fresh chicken can help against bone loss while it is also a rich source of niacin, a B-vitamin that helps to naturally protect the body against cancer. Together with Vitamin B6 these play a vital role in helping the efficient metabolic activity of the body and help cardiovascular health.

It is worth mentioning that the entire range of chicken products under A’Saffa Foods umbrella not only provides consumers with affordable, homegrown and safe quality chicken, but also enables them to make protein an integral part of their diets.