Chicken meat is a good source of phosphorus.

A'Saffa Chicken brand campaign sensitizes consumers towards Healthy Food, Health and Happiness

Posted on Jan 26, 2022

ASaffa Foods, the Sultanates largest fully integrated poultry producer and biggest snack food manufacturing plant with its ongoing brand campaign focuses on ASaffa Chicken being one of the ways to show your love and care for your children, family and friends. The slice-of-life depiction of the values of family and celebratory togetherness sensitizes consumers towards the brand ideology of healthy eating, Healthy living.

Grounded in children, families, friends and turning everyday moments into tasty celebrations the campaign encapsulates the corporate ethos and philosophy ofASaffa Foods Healthy Food, Health and Happiness, and highlights the values of family in all of its communication. The prime objective behind this being to depict that likeASaffa Foods, only a family member or friend can go the extra mile to ensure that ones every achievement is celebrated, whilst ensuring that all criterion that ensure a healthy and tasty chicken are met. Criterion such as ensuring that the chicken one is consuming has been raised without cages in bio-secured, disease free environment, natural fed (yellow corn and soya), with no animal waste recycled by-products feed or any other feed substitutes, no growth hormones, and is fresh, real halal, healthy with signature tenderness and taste as guarantee.   ses freshness, purity, health, taste and happiness for the entire family, and turns everyday occasions into a tasty celebration!   It is important to state that, not onlyASaffa Foods slaughter house and processing plant are Halal certified, but also the entire farm and its processes are ISO 9001:2008-certified for Total Quality Management systems, ISO 14001:2004-certified for Environmental Management and HACCP-certified for Food Quality and Hygiene; and the chicken are slaughtered by hand, strictly according to Sharia principles, with no electric current being used. The chicken are then, cleaned, prepared, chilled or frozen and packed, and no preservatives and no artificial flavouring are used to enhance their flavor; and no water or any other substance is injected to increase the birds weight. Hence ensuring that you and your loved ones receive a chicken that is as close to organic as possible, and in-turn eat healthy and live healthy, averred Sidhartha Lenka, Head of Marketing and Sales,ASaffa Foods.   It is noteworthy thatASaffa fully integrated farm is located in Thumrait (Southern Oman) on a 40-square kilometre area. Only the best quality fertile eggs from the Parent farms are selected for the hatchery, to ensure that the best chicks go on to theASaffa bio-secured farms, where they are raised in a clean, cage-free, ultra-hygienic and climate-controlled diseases free environment. Here, they are raised on a nutrition-rich 100% natural feed of yellow corn and soya fromASaffAs own feed mill, with absolutely no steroids, no growth hormones and no animal waste recycled feed substitutes. Only when the chicken reaches the desired weight naturally, are they taken from the farms to the processing plant.

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A'Saffa Food S.A.O.G
P.O Box: 3436, PC: 112,
Ruwi, Sultanate of Oman

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