As the acknowledged market leader in Oman in the poultry sector, A’Saffa Foods, the sultanate’s largest fully integrated poultry project, snacks and allied foods brand is a clear provider of valuable protein, backed by the superior quality of its fresh and frozen chicken that continues to delight health-conscious customers, as it reaches supermarkets and grocery stores in the shortest possible time.

A’Saffa Foods has consistently been implementing its “farm to table” promise that demands following strictly defined standards and principles, from the primary production (Parent farms, hatching, breeding, feeding, processing and transportation) to the final stage when the end consumer purchases the product. It is essential that while buying chicken, a consumer should also take into consideration that imported chicken takes more than a month to reach the GCC, and cannot be considered fresh. A completely home-grown Omani brand on the other hand - A’Saffa chicken comes out fresh daily from the farms to reach one’s nearest shopping outlet.

The farm to table progression which A’Saffa chicken undergo is a fully vertically integrated process meaning the brand owns the processes under one roof and have control over every step of the process, including the parent farms. A’Saffa Foods know how their chicken are being raised and what they’re fed. This provides them with a level of traceability and accountability that is unparalleled. From the parent farms to hatchery, and from the hatchery to the broiler farms and to a consumer’s kitchen, the brand hence has an unbroken chain of quality and food safety.

Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods elucidated, “More and more consumers want fresh, healthy, and nearly organic food that fit their lifestyles; hereby making A’Saffa Foods their perfect partner, as our Chicken have no steroids, no growth hormones, no artificial flavor, no preservatives and no injection of water is used to increase birds weight. That’s not all – our chickens are fed with natural yellow corn and soya; and prepared for consumption using true halal techniques that add to their health quotient.”

He added, “At A’Saffa Foods, our bird nutritionists create an all-natural, high quality diet (yellow corn and soya) for our bird flocks which is formulated in our own feed mills and delivered to the farms. The diet ensures healthy, optimal growth, and has no growth hormones or steroids. Each and every product coming out of our farm is produced in line with strict production standards in conformance with local, regional and as well as global standards and regulations. Thanks to which the consumer is sure that the chicken they finally receive is a high quality and safe product.” Through its core values, of ‘healthy food, health and happiness’ - A’Saffa Foods strives to operate with integrity, create value for its shareholders, customers, employees, communities and serve as a steward of the animals, land and environment entrusted to it. It is noteworthy that A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 percent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure outlay of the expansion is RO 45 million.

A’Saffa Foods’ farm facility at Thumrait, in the south of Oman is the Sultanate’s largest fully integrated poultry farm built with stringent biosecurity measures and management systems, advanced scientific farm and feed management system, and health management systems making the farm a disease free and healthy environment for the healthy disease-free growth of their birds. Having best-in-class technology and equipment at their plant, A’Saffa Foods SAOG is accredited and certified by the highly recognized international certifying body TUV and has ISO 9001:2008 - Total Quality Management System, ISO 14001:2004 - Environmental Management System, and is certified by HACCP - for Food Quality and Hygiene.