Oman, Muscat: A’ Saffa Foods, Oman’s largest fully integrated poultry and processed food home-grown food producer has a long standing commitment of providing pure natural feed to its chickens – a mix of specially produced yellow corn and soya that delivers the nutrition the chickens need and helps to ensure the final product for the consumer is tasty, fresh and packed full of nutritious protein. 

 Feed Mill 

A’Saffa has set up Oman’s most modern feed mill in Thumrait. With a capacity of 15 metric tons per hour, this fully automated feed mill produces specialized pellet and crumble feed especially to cater to A’Saffa's own needs.

Poultry feed being the major input in the poultry production accounts for around 70% of the total production cost. With the poultry industry in the GCC & Middle East ready for a rapid growth, availability and cost can become critical influencing the production costs and the overall quality of the product. With this keen understanding and foresight, A’Saffa, through its feed mill assures highest quality of feed for its chickens.

A’Saffa’s feed mill are automated with inbuilt facility to store corn and soya in steel silos. The finished product and other ingredients are further safely stored in the go downs. Pelleting system, parallel mixer and grinding systems are automated through logic controls. The end product is handled automatically from bagging to loading.

The feed produced in A’Saffa’s completely automated mill meets the highest hygiene and environmental standards. The key types of feed produced at A’Saffa’s feed mill.

Parent line

Parent lines are reared by A’Saffa’s experts with scientific management processes in a bio-secure environment. With a keen understanding and insight of the requirements, the Parent lines are reared to deliver improved feed conversion rate (FCR), increased productivity, better performance and adaptability of the chicken to Oman’s environmental conditions. A’Saffa’s experts add further value to help achieve better quality chicken meat and eggs. The Parent line ensures that all birds bred and reared in the farms, are standardized, Uniform with the right growth, all from the same parents, which make the end product uniform in taste, tenderness and healthy. Fertile Eggs laid by the parent birds are sent to the hatchery.

Hatchery

Chicken is favorable food in supporting the energy metabolism of the body.A’Saffa has its first state-of-the-art hatchery in Thumrait, Salalah. A’Saffa’s state-of-the-art hatchery helps produce and deliver the healthiest chicks with maximum potential for growth and optimum feed conversion rate (FCR). Further, uniformity in bird size is taken care along with adaptability and liveability. A’Saffa’s team of experts ensure that the eggs are hatched in fully computerized temperature and humidity controlled state of the art setters and hatchers.   Commenting on the way that company feeds and looks after its chickens, A’Saffa Foods Head of Sales and Marketing, Sidhartha Lenka said: “We are very proud of the way that we feed and ensure the welfare of our chickens. All of our chickens are fed with 100 per cent natural feed that is manufactured in our own feed mill located on our farm premises, using the latest scientific feed management programmes to ensure the best retention of nutritional value.

“At A’Saffa we also ensure that the birds are kept without thirst, hunger or malnutrition, free from discomfort, pain, injury or disease to ensure pure and healthy product. As with our core principles of following religious, healthy and ethical practices, the company also prohibits use of chicken and animal byproducts and substitutes for feeding the birds as happens in some other poultry companies.”

He explained that A’Saffa also has a highly trained on site medical team at the Thumrait farms complex who monitor the health of the chickens daily to ensure they are kept free from disease, have the right balance of feed and water and ensuring the final product to the consumer is always safe and pure chicken meat.

The farm facility at Thumrait is also certified to the highest international standards with the farm having achieved both ISO 9001:2008 & ISO 14001:2004 certification.

A’Saffa Foods is fully committed to offering a wide range of innovative products to its consumers and its partners. The company recognizes the importance of the quality commitment of its partners and is committed to deliver products of the highest quality. This commitment is further underlined with the implementation of HACCP (Hazard Analysis and Critical Control Points) systems.

Mr. Lenka explained that this major investment in state of the art technology and systems that match the highest standards anywhere in the world was part of A’Saffa’s continuing efforts to ensure that customers get the most 100 % natural, healthy and tasty Halal chicken products available.