- To become the No. 1. and most successful diversified food company in the Middle East.
- To earn our customers loyalty by providing them with high quality, healthy, hygienic, halal, safe, pure and delicious food.
- To reach “A’Saffa Foods” products into all over of Oman, Middle East and Arabic Nations.
- To build satisfied and loyal customers by consistently exceeding their expectations.
- To be proactive in increasing the value of our shareholders investment by growing sales, cost control and wise investment in resources.
- To participate and provide solutions in achieving food security and sufficiency in the region.